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In 2011, Beijing Reignwood Culture Foundation was established to contribute more to society by committing to non-profitinitiatives including the restoration and preservation of tangible cultural heritage, the promotion and development of intangible cultural heritage, as well as cultural exchange between East and West, youth development, and education in arts and sports. In the five years that followed, Beijing Reignwood Culture Foundation has been well recognized by the Chinese and international communities for its unique and high profile cultural campaigns and events including "When East Meets West", the Cultural Photography Exhibition, and the One Hundred Years of Achievements Exhibition.
